Analysis of Consumer Preferences toward 100% Fruit Juice Packages and Labels

ii ACKNOWLEDGEMENTS I would like to express my appreciation to my major professor Dr. R. Wes Harrison. I want to thank him for trusting my professional skills, for his guidance, advice, and time throughout this research. I must also extend my gratitude to my committee members, Dr. Roger Hinson, and Dr. Lynn Kennedy, thank you for being a part of my graduate committee and for your valuable assistance. I would like to thank Dr. Danny Weathers for his valuable input regarding the analysis techniques used in this research. My most sincere gratitude goes to my husband, without his support and love, this work would not have been possible. I would also like to thank my parents, siblings, and my grandma for believing in me, for their support, patience, and prayers. Specially, for making me the person I am now. Finally, I will like to thank my graduate student colleagues in the LSU Department of Agricultural Economics and Agribusiness for their assistance and friendship.